Tony Luke Jr. Launches Initiative To End Stigma Of Heroin Abuse

PHILADELPHIA (CBS)--Tony Luke Jr. is a name synonymous with cheesesteaks.

But now the restaurateur hopes the fight to end the stigmas associated with heroin abuse.

Tony recently lost his son -- Tony Luke III to heroin.

Restaurateur Tony Luke's Son Dead At 35

On Wednesday, Tony Luke Jr. announced the formation of a "Heroin Addiction Initiative" called the "Brown and White" campaign.

Tony is encouraging anyone who has lost a loved one to heroin to wear a brown and white item and share it through social media.

Tony Luke Jr. said it's important to remember that people lost to heroin -- like his son -- aren't just a statistic.

In:
• Philadelphia