'Shop, Dine, Go Local' Campaign Spurring Business In Gloucester County
WEST DEPTFORD, N.J., (CBS) -- It may be easier to go to a big box store or shop online, but businesses in Gloucester County are hoping residents will see the benefits of shopping locally.
It makes a difference when people spend their money at small businesses for the holiday season, says Les Vail, president of the Gloucester County Chamber of Commerce, as he kicked off the fourth annual "Shop, Dine, Go Local," campaign.
"That may be the difference between somebody getting a job and not getting a job and that's what the importance of this campaign is. But not just to have it one day. But to have it every day."
The kickoff was held at the In A Pickle deli in West Deptford, where owner Eric Sailor says local customers have helped his business to grow over the last six years.
"I don't buy from Papa John's or Pizza Hut. I've always had the gumption to shop small."
Vail says businesses have reported higher traffic in the three previous years of the 'buy local' campaign.