Department Chain Becomes First Store In World To Launch Christmas Section With Over 4 Months To Go

Follow CBSPHILLY Facebook  | Twitter

LONDON (CBS) -- A department store chain in the United Kingdom is already in the Christmas spirit. ITV reports that Selfridges has become the first store in the world to unveil its Christmas section.

Video Game Coaches Now For-Hire To Help Players Of All Ages Improve Their Skills

Despite the big day being over four months away, the chain's shelves are already packed with items ranging from ornaments, tinsel and even neon signs.

Selfridges officials tell ITV that they saw record sales launching the Christmas shop over the summer, thanks, in part, to tourists.

"We have so many customers visiting from all over the world, eager to snap up festive decorations and souvenirs on their London summer holidays which they can't buy at home," Selfridges Christmas and home buyer Eleanor Gregory told ITV.

Papa John's Founder: I Should Be Back As Chain's Public Face

Gregory added, "Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season."