With Fewer People Drinking Alcohol, Non-Alcoholic Beverage Business Booming

PHILADELPHIA (CBS) – With fewer people drinking alcohol, more drink companies are finding new ways to fill their glass. They're using an alcohol substitute called Seedlip, which gives non-alcoholic drinks the same taste and texture as a typical cocktail.

Seedlip Limited CEO Ben Branson invented the product after tasting a non-alcoholic drink that was too sweet and lacked flavor.

He uses a combination of fruits, herbs and spices to create a replacement for gin, vodka and other liquors.

"Maybe there's a better approach here, maybe I could create something that was adult, complex, sophisticated," Branson said.

Other companies are offering booze-free products in response to a rising demand for no- and low-alcohol drinks.

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• Food & Drink