Powerful Brands Partner For First NFL Live Stream Sunday On Yahoo
PHILADELPHIA (CBS) -- The only way you will be able to watch this Sunday's Buffalo Bills vs. Jacksonville Jaguars game in London will be via a live stream from Yahoo. It will be the first time ever the NFL will live stream a game.
The first live global stream on Yahoo will see more than 30 brands partnering for the broadcast.
"The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo -- one of the world's most recognizable digital brands -- we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape," said Roger Goodell, Commissioner of the National Football League, in June.
According to Yahoo, some of the digital brands involved in the broadcast include American Express, Applebee's, Arby's, Bose, Burlington Stores, Cadillac, Chrysler, CiCi's Pizza, Citi, CompareCards.com, Dairy Queen Brand, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl's, Lincoln, Microsoft, Nationwide, Papa John's, Redd's Apple Ale, SNICKERS Brand, SUBWAY Restaurants, T-Mobile, Totino's and Toyota, among others. The Dairy Queen® Brand is the pre-game show sponsor, while Toyota will sponsor the halftime show.
"We're thrilled to have some of the world's top brands working with Yahoo to engage NFL fans around this historic live stream," said Lisa Utzschneider, Chief Revenue Officer of Yahoo. "We've created a new way for viewers to enjoy one of their favorite sports live on Yahoo, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV."
You can stream the game at nflstream.yahoo.com.