New Designer Collection At A Bargain Brings Out Fashionistas In Center City
By Jan Carabeo, Tim Jimenez
PHILADELPHIA (CBS) - There were people either camped out in their lawn chairs, covered in blankets, or just standing outside the H&M store at 16th and Chestnut Streets Thursday morning.
The Balmain x H&M collection went on sale at 250 H&M stores around the world beginning at 8 a.m.
So why were hundreds of people lined up down 16th street? Einass from Southwest Philadelphia explains to KYW Newsradio:
"A lot of people can't afford what a lot of people in Hollywood can afford - the $14,000 dresses or the $20,000 shoes or jeans or whatever it is."
One shopper who spoke with CBS 3 Eyewitness News called this a "once in a lifetime collaboration."
It's a taste of luxury from a top designer at a more affordable price. Some people were camping outside the store for nearly 24 hours. A couple of people from Jackson Township and Freehold, New Jersey traveled a few hours because this location is the closest store to them that is selling the collection.
A store employee at the Center City location handed out tickets and wristbands Thursday morning so everybody knew exactly where they stand.
Some people in Singapore camped out for three days.