White Chocolate Peanut M&M's Are Here

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PHILADELPHIA (CBS) -- Calling all white chocolate lovers, the anticipated White Chocolate Peanut M&M's are finally on the shelves!

The company introduced the candy flavor on Friday.

"We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors," said Allison Miazga-Bedrick, Brand Director for M&M's.

The company says the M&M's White Chocolate Peanut will feature peanuts surrounded by rich white chocolate and wrapped in the brand's signature colorful shell.

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• Food & Drink