Cyber Monday is like the Super Bowl for Amazon

Local brick and mortar businesses taking full advantage of Cyber Monday

ROBBINSVILLE TOWNSHIP, N.J. (CBS) -- This Monday is Cyber Monday which means you can find some of the best deals of the year right at your fingertips.

At an Amazon fulfillment center in Mercer County, New Jersey, workers were busy getting articles like clothing, electronics and toys ready for shipping.

Amazon calls Cyber Monday its Super Bowl, and they came prepared. 

"People are shopping earlier and earlier for the holidays, and they always want to get the best deals," Amazon spokesperson Sam Fisher said.

Around 3,000 workers ensure that 750,000 packages will get delivered to buyers across the region on time. They are rushing through the aisles of the fulfillment center that is the size of 28 football fields.

Amazon is also hiring for the season.

Meanwhile, Michelle Stander, owner of Mixellaneous in Marlton, said there's a misconception about small businesses on Cyber Monday.

"Just because you're not a big-box store, you can also offer some specials during Cyber Monday," Stander said.

The pandemic pushed her to put her store catalog online, and now for the last few years, her gift shop has been participating in Cyber Monday.

"It's just sort of the fourth day of this weekend of just doing some really big sales and seeing a lot of people," Stander said.

While she appreciates Cyber Monday, Stander hopes by offering online deals, it'll persuade customers to come on-site.

"With our business, people kind of want to be surprised by what they find so they'll look till they find something that really wows them," Stander said. "I think there is a lot of that."

Monday is expected to be the biggest online sale day ever, according to the National Retail Federation.

Almost 64 million people are expected to shop online at some point on Cyber Monday. They are expected to spend more than $11 billion.

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