Social Media Fumble: Patriots Apologize After Thanking Racist Tweeter
FOXBORO, Mass. (CBSNewYork/AP) — The New England Patriots are apologizing after sending out a tweet to thank a "fan" with a racist Twitter handle.
The Patriots were holding a promotion to celebrate becoming the first NFL team with 1 million Twitter followers.
The team asked fans to retweet a message about the achievement. For each fan who did so, an automated system generated a message that included an image of a jersey with that person's Twitter handle on it.
When someone with a racist Twitter handle retweeted the message, the system generated an image of a Patriots jersey with the slur on the back:
That tweet was quickly deleted, and the Patriots issued a statement that apologized for the "regrettable" post. The team said a filtering system failed.
A team spokesman on Friday declined additional comment.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
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