What Would You Part With For $100,000? Your Smartphone? Food? Alcohol?
NEW YORK (CBSNewYork) - Could you go a day without your smartphone? How about a week? A month?
Drink company VitaminWater is offering $100,000 for people to give up using smart phones for one year, or $10,000 if you only last six months.
It's not a small ask: Studies say people spend, on average, five hours a day online - and dropping offline can feel a lot like suffering withdrawal from alcohol, marijuana and heroin.
If you wouldn't give up your phone, what else might you part with to pocket that $100,000 in 365 days if you could?
Ironically, the Coca‑Cola Company - sponsor behind the contest - requires participants to post on Twitter or Instagram, which for many would be their last update in a while without their phones.
A winner will be determined based on creativity, branding and humor.
To enter the contest, check out the official rules.