Accidental Discovery Leads To Crayola's New Blue Crayon Color

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EASTON, Pa. (CBSNewYork/AP) — Crayola's new crayon color will be based on a blue pigment discovered in 2009.

Scientists at Oregon State University accidentally discovered the vibrant blue hue when they were experimenting with materials that could be used in electronics.

Crayola said Friday that it's partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known as YInMn blue.

The crayon maker recently retired the color dandelion. Crayola is leaving it to fans to come up with a name for the replacement crayon, which will make its debut this year.

For your chance to come up with the new crayon's name, CLICK HERE. The winner will be named in September.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., based in Kansas City, Missouri.