50 Stories: Jingle King Steve Karmen
NEW YORK (WCBS 880) – This week in his 50 Stories podcast, Wayne Cabot introduces the legendary man behind the sound of the station.
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Composer Steve Karmen created the "News Is" jingle, along with countless others ("When You Say Bud" and "Nationwide Is On Your Side" to name a couple).
He takes us back to the era when the jingle was king.
Karmen composed "News Is" for then-WCBS General Manager Robert Hyland in an effort to differentiate the brand from – not to mention, to beat – 1010 WINS.
Plus, they listen to his catalog of jingles and even hear some that never made air.
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