MoneyWatch

Yahoo's search engine leans on Yelp for help

/ AP

SAN FRANCISCO - Yahoo (YHOO) is cribbing from Yelp's (YELP) online reviews of local merchants to soup up its search engine.

Ratings and excerpts from Yelp's merchant reviews began to appear in Yahoo's search results on Wednesday.

Financial terms of the partnership weren't disclosed.

Yahoo Inc. is hoping the snippets from Yelp Inc.'s popular service will spur more people to rely on its search engine when they're looking for information about a specific city. Yelp could generate more revenue and polish its brand by having its content featured in Yahoo's search results.

Boosting search traffic is a high priority for Yahoo CEO Marissa Mayer because the queries spawn insights into users' interests. That knowledge can then be used to sell advertising.

Yahoo ranks a distant third in Internet search behind Google Inc. and Microsoft Corp.

© 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

f

We and our partners use cookies to understand how you use our site, improve your experience and serve you personalized content and advertising. Read about how we use cookies in our cookie policy and how you can control them by clicking Manage Settings. By continuing to use this site, you accept these cookies.