Kohl's to open Amazon boutiques inside some stores

Mellody Hobson on retail "bloodbath," growing challenges

NEW YORK — Kohl's plans to open Amazon shops in 10 of its stores, the store said Wednesday, making it the latest department store operator to make a deal with the e-commerce giant.

Kohl's shoppers will be able to buy Amazon Echos, Fire tablets and other gadgets from the 1,000-square-foot Amazon shops. Customers can also ask to have an Amazon employee come to their home and install a device or suggest products to buy.

Kohl's Corp. (KSS) said the Amazon shops will open next month in Chicago and Los Angeles stores. The Menomonee Falls, Wisconsin-based company has more than 1,100 across the country.

The deal comes a few months after department store operator Sears said it would sell its Kenmore appliances on Amazon.com. At the same time, Seattle-based Amazon.com Inc. (AMZN) has been growing its brick-and-mortar presence: It has opened 11 bookstores in two years and recently bought organic grocer Whole Foods, selling the Amazon Echo voice assistant device next to organic grapes and corn.

Kohl's stock rose $1.80, or 4.4 percent, to $42.17 as of 10 a.m. Wednesday morning.

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