Billboards put texting drivers in full view
SAN FRANCISCO - If you're texting and driving in the San Francisco Bay area, you just might see yourself on a highway billboard - caught in the act, texting while driving.
What might be seen as a public "shaming" is an idea dreamed up and developed by a graphic designer named Brian Singer, according to CBS San Francisco.
"I actually love seeing them up," Singer said.
Singer said that from the passenger seat he started seeing distracted drivers everywhere and decided to do something about it.
CBS San Francisco says he snapped shots of the illegal texters and then put the pictures on a website he created called twitspotting.com.
"For every person I saw picking their nose, there would be like twenty people texting," Singer told the station.
Well, that's one way to put it.The station reports he paid a few thousand dollars for the billboards out of his own pocket.
However, Singer insists the billboards are not a public campaign to shame people, but to simply create social pressure.
"It's not so much about shaming an individual as it is about making people think twice," he told CBS San Francisco.
Singer said his anti-texting campaign is drawing getting interest from across the country, including law enforcement, nonprofits, and safety-conscious people.
"It's better to learn this way than it is by getting in an accident," Singer said.