Local News

Target Buys Pittsburgh Shopping Technology Firm

/ CBS Minnesota

PITTSBURGH (AP) — Target Corp. has acquired a Pittsburgh company that says its software platform brings "an Amazon-like shopping experience" to in-store customers.

Powered Analytics co-founder Collin Otis and a spokesman for Minneapolis, Minnesota-based Target confirmed the deal Wednesday. Terms were not disclosed.

Otis says the firm, founded in 2012, will remain headquartered in Pittsburgh.

Powered Analytics' Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.

The system uses the store's layout and product locations to deliver customized recommendations and messaging to customers.

(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

First published on November 13, 2014 / 8:17 AM CST

© 2014 CBS Broadcasting Inc. All Rights Reserved.

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