MOA's 'ItsMyMall' Promotion Backfires On Twitter
MINNEAPOLIS (WCCO) - A Mall of America Twitter campaign asking people to share their stories about visiting the mall has backfired dramatically.
The mall's marketing vice president tweeted Tuesday evening about a new promotion :
MOA launches #ItsMyMall today encouraging the community to share MOA stories! Post your memories using #ItsMyMall to win $500 weekly.
— Jill Renslow (@jrenslow) March 24, 2015
But with the city of Bloomington bringing criminal charges against organizers of a December "Black Lives Matter" protest at the mall, the "ItsMyMall" hashtag seemed out of touch to many Twitter users.
What a bizarre hashtag for MOA to start: #itsmymall. You're literally prosecuting ppl who make that claim. — Mike Spangenberg (@MikeSpangenberg) March 25, 2015
Members of the Black Lives Matter group were active on social media.
That one time 3,000 of our closest friends showed up to sing carols and were met with riot gear. #itsmymall
— Black Lives MPLS (@BlackLivesMpls) March 24, 2015
The protest, on Dec. 20, 2014, brought thousands to the Mall of America. The mall went into a partial shutdown for about two hours as afternoon protesters filled the rotunda. Mall officials said they made it clear to the group that protests or demonstrations were not allowed on their property.