Los Angeles

USC Football Legend Sam 'Bam' Cunningham Dead At 71

September 7, 2021 / 1:56 PM PDT / CBS LA

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INGLEWOOD (CBSLA) - Sam "Bam" Cunningham, an All-American fullback at USC and College Football Hall of Famer who went on to become the New England Patriots' franchise leader in rushing, died Tuesday in Inglewood at age 71, the university announced.

"Fight on forever, Sam "Bam" Cunningham," the university said in a tweet.

#FightOnForever, Sam "Bam" Cunningham.

The All-American fullback, Rose Bowl MVP and College Football Hall of Famer, whose performance in USC's 1970 win at Alabama has often been credited with helping integrate Southern football, died on Tuesday in Inglewood. He was 71.
— USC Trojans (@USC_Athletics) September 7, 2021

A cause of death was not immediately announced.

Cunningham helped lead the Trojans to a 1972 national championship, capping his All-America season. He scored four touchdowns in the 1973 Rose Bowl, earning him MVP honors.

"A true Trojan Legend. Rest in peace Sam "Bam" Cunningham," USC Football tweeted. "Our thoughts and prayers are with the entire Cunningham family."

Cunningham was inducted into the USC Athletic Hall of Fame in 2001 and the College Football Hall of Fame in 2010.

He was the 11th overall draft pick in 1973, chosen by the New England Patriots. He played nine seasons for the team, amassing a franchise- leading 5,453 yards and scoring 49 touchdowns, earning a spot on the AFC Pro Bowl team in 1978. The team inducted him into its Hall of Fame in 2010.

"Extremely saddened by the loss of a college football legend," USC head coach Clay Helton wrote on Twitter Tuesday. "As good a man as he was a player. Thank you Sam for being the example of what a Trojan should be. You will be missed but never forgotten."

Extremely saddened by the loss of a college football legend. As good a man as he was a player. Thank you Sam for being the example of what a Trojan should be. You will be missed but never forgotten. https://t.co/1Fj1FMSkpn
— Clay Helton (@GSCoachHelton) September 7, 2021

Former Trojan quarterback Matt Leinart also paid tribute, calling Cunningham "one of the all timers."

"Not just a great football player but an incredible man," Leinart wrote. "Really had a huge influence on my team at USC. Loved when I got to see him. RIP to a legend."

Cunningham is survived by his wife, Cine; daughter, Samahndi; and brothers Randall, Bruce and Anthony. Randall Cunningham was also an NFL standout, primarily with the Philadelphia Eagles but also with the Vikings, Cowboys and Ravens.