How Do You Pronounce GIF? Jif Stirs Up Internet Debate With Relabeled Peanut Butter Jar

LOS ANGELES (CBSLA) - Creamy peanut butter or animated looping images?

The peanut butter brand Jif is wading into the long-running online controversy by releasing a jar with its name spelled with "G" instead of J.

While both sides of the debate have frequently - and unsuccessfully - attempted to convince the other side, the creator of the .gif file has said it should be pronounced with a soft G, like the peanut butter brand.

Others have argued that since its spelling constitutes three-fourths of the word "gift", the word should be pronounced with a hard G.

The "GIF" version has a label that reads "HARD g pronunciation", while the "JIF" jar says "SOFT g pronunciation".

Short for "graphics interchange format", the name for the now-ubiquitous graphics file format has stoked endless debate online, which is unlikely to end despite the Jif campaign.