IHOP Gets Flak For Tweets Comparing Pancakes To Breasts
LOS ANGELES (CBSLA.com) — Someone's on IHOP's marketing team probably got a stern talking to after posting suggestive tweets likening pancakes to breasts.
One photo of a stack of pancakes with butter on top was captioned with: "flat but has a GREAT personality."
Another one tweet blasted as offensive said: "The butter face we all know and love."
Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR
— Katie Mack (@AstroKatie) October 18, 2015
GIVE ME SEXUALIZED PANCAKES OR GIVE ME DEATH
— Erin Riley (@erinrileyau) October 18, 2015
The tweets were sent to @IHOP's 243,000 followers and deleted after the backlash broke out.
Many people on Twitter were not amused. Even some people who found them funny said they realized the jokes were still sexist.
Oh, IHOP, no. ???? https://t.co/8NXz2Ez9ru
— Rowan MacBean (@macbean221b) October 19, 2015
Dear @IHOP:
— Kimberly A. Woodard (@BeingKimmie) October 19, 2015
Making crude references about the size of women's breasts is never a good thing, but it's especially off the mark THIS month! +
IHOP's dumb, sexist Twitter joke about boobs proves why brands shouldn't tweet like teens - https://t.co/stRV1awHDC pic.twitter.com/j5kyM7x4hI
— First We Feast (@firstwefeast) October 20, 2015
But there were some who thought the tweets were funny and said the critics were being too sensitive about the whole thing.
Some dudes are weirdly attached to IHOP's sexist tweet. pic.twitter.com/pcNmVmV8Gi
— Erin Riley (@erinrileyau) October 18, 2015
That @IHOP tweet actually made my day ????
— Sabrina (@brinaxs) October 19, 2015
Nonetheless, IHOP removed the tweets and apologized.
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry.
— IHOP (@IHOP) October 19, 2015