Chief Beck, The Game Team Up In PSA To #StopTheViolence
LOS ANGELES (CBSLA.com) — Los Angeles Police Chief Charlie Beck has teamed up with rapper The Game in a campaign aimed at stopping the violence.
The video was released Tuesday via Twitter days after meeting amid the growing tensions between police officers and the African-American community nationwide.
"It's time for a change," Beck said in the 45-second clip. "It's time to stop the violence."
Today, @thegame, #LAPD & I, launched a campaign to #StopTheViolence. Join the movement to #BeTheChange. #LAUnites pic.twitter.com/UnFUL3paiK
— Chief Charlie Beck (@LAPDChiefBeck) July 20, 2016
He said via Twitter that he, along with The Game, and the LAPD have launched the campaign.
The public service announcement comes with the hashtags #StopTheViolence, #BeTheChange, and #LAUnites.
Beck and The Game met with Mayor Eric Garcetti and Snoop Dogg following an ambush in Dallas in which five officers were killed, and the deadly officer-involved shootings of two unarmed black men in Minnesota and Louisiana.