CBS News California Investigates: "Sephora kids" concerns
Get-ready-with-me videos saturate social media feeds, targeting young girls with multi-step skincare routines where popular brands partner with kid-fluencers to create viral skincare products. The skincare industry is cashing in on so-called "Sephora kids," fueled by Gen Alpha (kids under 12). But dermatologists warn that many viral products contain anti-aging ingredients that can harm young skin, and it's hard to tell the products apart.
A California lawmaker wants to restrict the sale of some anti-aging products for kids under 18. Critics say that's misguided. So, CBS News California investigative correspondent Julie Watts teamed up with her daughter's fifth-grade class and the CBS News Confirmed team to examine the risks and the proposed solutions.
How the skincare industry makes billions marketing products to tweens, including some that could harm young skinA CBS News Confirmed analysis of a dozen skincare influencers' accounts found that many featured ingredients not suitable for kids and were undisclosed brand partnerships or sponsored posts. | |
"Sephora Kids" Investigation: California bill targeting anti-aging skincare sales to minors dies without voteCBS News California investigative correspondent Julie Watts teamed up with her daughter's fifth-grade class and CBS News Confirmed to examine the risks and what is being done to protect children. |
Behind the investigation: Interviews & chats
CBS News 24/7 chat with Elizabeth Cook
Julie Watts gives the backstory on how CBS News California's "Sephora kids" investigation began at Disneyland.
Good Day Sacramento chat with Courtney & John
Julie Watts discusses the undercover shopping spree she went on with her daughter and her daughter's friends for products with anti-aging ingredients.
Social media reporting to share
TikTok
YouTube Shorts
YouTube full investigation