Byron Allen, Well-Known Media Entrepreneur, Owns Two Companies Suing McDonald's For Racial Discrimination

LOS ANGELES (CBSLA) - Two companies owned by Los Angeles media entrepreneur Byron Allen are suing McDonald's for $10 billion, claiming that the fast food giant committed racial discrimination for not advertising in Black-owned media outlets.

The lawsuit says that about 40% of the restaurant's customer base are Black people and that the fast food giant devoted less than $5 million of its ad budget to Black-owned media.

McDonald's officials said they have a desire to increase spending in diverse owned media.