Wheaties Will Now Make Beer Called HefeWheaties
By: Evan Jankens
@kingofthekc
If you were a kid of the 80's and 90's, you are very familiar with the cereal Wheaties. It's a pretty bland cereal in my opinion, but when my favorite athlete Michael Jordan was on the front, I needed to have it whether it tasted good or not.
Wheaties has decided to take their brand name and create a wheat beer that will be a limited-edition Hefeweizen beer named HefeWheaties.
General Mills who makes the cereal has said the beer will not contain the cereal but it does represent the Wheaties brand.
Want to celebrate like a champion? Now you can.
— Wheaties (@wheaties) August 12, 2015
We've partnered with @FultonBeer to bring you HefeWheaties! pic.twitter.com/Bw8H4BUImb
According to CNBC:
"We'll see how people react to it," said Ryan Petz, president and co-founder of the Fulton brewery. "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."