Wheaties Will Now Make Beer Called HefeWheaties
By: Evan Jankens
@kingofthekc
If you were a kid of the 80's and 90's, you are very familiar with the cereal Wheaties. It's a pretty bland cereal in my opinion, but when my favorite athlete Michael Jordan was on the front, I needed to have it whether it tasted good or not.
Wheaties has decided to take their brand name and create a wheat beer that will be a limited-edition Hefeweizen beer named HefeWheaties.
General Mills who makes the cereal has said the beer will not contain the cereal but it does represent the Wheaties brand.
According to CNBC:
"We'll see how people react to it," said Ryan Petz, president and co-founder of the Fulton brewery. "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."