Meek Mill Announces Partnership With Lids

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(CNN) -- Meek Mill wears a lot of hats: rapper, criminal justice reform advocate and now a co-owner of Lids -- the well known retailer of hats and licensed sports products.

He revealed the news Wednesday in an interview with Business Insider, which reported the rapper, whose real name is Robert Williams, will lead the company's creative strategy. And, if you're a fan of Mill, Lids, or both, keep your eyes peeled in August: the outlet reported he'll release a limited-edition line of hats.

"I've been shopping at Lids my whole life, wearing hats, fitteds, of course, fitted hats and caps, all types of hats," Mill said in the interview. "In our culture, it's been a big thing. So, it was something I ain't have to think twice about and always believed in, that it'll work."

Lids was founded in 1995, and is partly owned by the sports retailer Fanatics.

Michael Rubin is the executive chairman of Fanatics and co-owner of the NBA's Philadelphia 76ers. Mill is from Philadelphia and a supporter of the 76ers, and the two have a close relationship. Rubin even visited Mill in prison and flew him by helicopter to a game after he was released from prison.