Keeping Horrible Jersey Trend Alive, Clippers Unveil Horrendous Alternate Uniforms [PHOTOS]

By Dan Jenkins
@DanTJenkins

The Los Angeles Clippers' brand redesign didn't impress anyone this summer.

The simplistic look was touted as lazy by most standards, but was justifiable considering that the franchise wanted to move out from the shadow of former owner Donald Sterling with a completely new image.

These new "modern" looks, however, fail to give the team any sort of solid identity. Revealed on Friday, the team's new "Downtown L.A." uniforms fail to move the needle any further than the others did.

Let's just hope -- for the sake of fans in L.A. -- that another rebranding comes in the near future for this franchise.

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• NBA