Block Party Marks Michigan's Apparel Deal With Nike [PHOTOS/VIDEO]
ANN ARBOR, Mich. (AP) — University of Michigan fans turned out in droves for a first chance to buy new gear under the school's Nike apparel and equipment deal.
A block party outside M Den in Ann Arbor included hundreds of people who lined up to shop.
Football coach Jim Harbaugh was on hand for the event, as well as members of the school's basketball team and marching band.
The future begins today.
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
OFFICIAL » https://t.co/b5QG89Hrhu #GoBlue #HAILMichiganhttps://t.co/LxIjbCRcHt
About last night:#GoBlue #HAILMichigan pic.twitter.com/mWkbBFhsac
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
THE GREATEST FANS IN THE WORLD. 〽️#GoBlue #HAILMichigan pic.twitter.com/m1bRCgdc4b
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
1:00 a.m. - The most dedicated and loyal fans around. ???? #HailMichigan #GoBlue pic.twitter.com/GhL1VYnF9X
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
How about these shopping bags?
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
✔️#GoBlue #HAILMichigan pic.twitter.com/7KepjYFN72
A full 360-degree look inside @TheMDen! #GoBlue #HAILMichigan https://t.co/WP39suPkO0
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
Picking up some new GEAR! #GoBlue #HAILMichigan pic.twitter.com/ggluv2q0PY
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
When that clock hit 00:00:00:00…#GoBlue #HAILMichigan pic.twitter.com/8RgHg3KNuq
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
THE
— Michigan Men's Basketball (@umichbball) August 1, 2016
WAIT
IS
OVER#GoBlue #HAILMichigan @Nike @Jumpman23 pic.twitter.com/0cTaGYQ1eo
Ready for the official opening!! A few minutes away. 〽️#GoBlue #HAILMichigan pic.twitter.com/zORVfiMLFK
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
Coach leading our fans in singing 'The Victors!'
— Michigan Football (@UMichFootball) August 1, 2016
What a crowd. #GoBlue #HAILMichigan pic.twitter.com/8Ws9MMbcXd
.@DesmondHoward picking up some new gear?#GoBlue #HAILMichigan pic.twitter.com/NCmEdDduhv
— Michigan Football (@UMichFootball) August 1, 2016
.@DesmondHoward says, 'Go Blue!'#GoBlue #HAILMichigan pic.twitter.com/3nmOkdqTYV
— Michigan Football (@UMichFootball) August 1, 2016
Studs. #GoBlue #HAILMichigan pic.twitter.com/P8dZIoqlWX
— Michigan Football (@UMichFootball) August 1, 2016
Almost time. #GoBlue #HAILMichigan pic.twitter.com/IMcpF8ZCwh
— Michigan Football (@UMichFootball) August 1, 2016
#GoBlue #HAILMichigan pic.twitter.com/rMTSI7z9qV
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
We love our young fans! 〽️ pic.twitter.com/BOtdeSlfjA
— Michigan Football (@UMichFootball) August 1, 2016
We're back to being a public account. Thanks for joining us for our exclusive content. BTW - store is looking ???? ????????〽️ pic.twitter.com/fQ5OBeHRsO
— Michigan Athletics 〽️ (@UMichAthletics) August 1, 2016
The Jumpman Room! Better get down here!#GoBlue #HAILMichigan @Jumpman23 @Nike pic.twitter.com/C5mBNINfDK
— Michigan Men's Basketball (@umichbball) August 1, 2016
This is going to be sweet!#GoBlue #HAILMichigan pic.twitter.com/mcoQ4ZgCuc
— Michigan Women's Golf (@UMichWGolf) August 1, 2016
Can practice start now?#GoBlue #HAILMichigan @Jumpman23 @Nike pic.twitter.com/aJjjhClRRw
— Michigan Men's Basketball (@umichbball) August 1, 2016
Saucy ???????????? #23 pic.twitter.com/qBmb2ih51a
— Drake Harris (@dharris04) August 1, 2016
Michigan's planned switch to Nike from Adidas was announced last year. M Den Owner Scott Hirth tells The Ann Arbor news that anticipation for Sunday's events had been building since then. He says he ordered an abundant supply of new gear in October in anticipation of a huge response from fans.
Under the deal, Nike supplies the school's athletic programs with uniforms, footwear, apparel and equipment.
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