Chipotle Tries Out Loyal Customer Reward Program

DENVER (CBS4) - Chipotle is testing a program that will reward its loyal customers. Once customers enroll online, they can earn points by ordering through the Chipotle app.

When a customer reaches 1,250 points, they can cash them in for a free entreé.

The trial is kicking off in a handful of cities including Phoenix and Columbus, Ohio.

The program is expected to roll out in Colorado next year.

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