Boulder County Joins Federal Lawsuit Against Juul

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BOULDER, Colo. (CBS4)- Boulder County is joining a federal lawsuit against Juul Labs. The suit claims the vaping company of targeting and appealing to teenagers.

Electronic cigarettes and pods by Juul (Photo by Scott Olson/Getty Images)

Boulder County has some of the highest rates of nicotine and vaping products used by youth. Some 33% of teens in Boulder vape compared to 13% on the national level.

An employee at Lucky Juju, holds a JUUL vape in his hand. (Staff photo by Brianna Soukup/Portland Press Herald via Getty Images)

The suit names Juul Labs and claims the company used "slick marketing and a robust social media campaign" to appeal to teenagers.

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