The renowned competitive eater from San Jose, California, chomped down a record 74 franks and buns, surpassing the previous mark of 72 dogs he downed last year.
Earlier, on the women's side, Las Vegas super eater Miki Sudo took top prize for the fifth year in a row, downing 37 hot dogs and buns. Sudo fell short of the 41 hot dogs she consumed last year.
The annual seaside competition was held amid stifling humidity.
The outlandish tradition dates to 1972, though the company has long promoted what a former president acknowledged was a legendary start date of 1916.
Fan Martha Pleasant, 41, of Franklin, New Jersey, said she was attending the competitive eating competition to support her husband Dwight, who "loves wieners."
"We are trying to knock something off my hubby's bucket list," she said.
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