After The Bell: Big Food Brands Under Pressure
(CBS) -- Some of America's most iconic food and beverage brands are dealing with a huge problem, challenges from smaller companies that are exploiting consumer preference and healthy eating trends.
"It is a very big deal and it's all about the millennial generation. Any brand you see in the cupboard that your parents or grandparents used, are really under pressure right now."
He also noted consumer preference is changing at a higher rate than in the past.
Big food and beverage companies have two ways of addressing the shift in consumer tastes, innovate in-house or through acquisitions.
"One trend that seems to be working for many of the big players is to acquire a company, but leave the original management in place, don't try to push it under your roof an change them."
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