Keller @ Large: Nordstrom Selling Muddy Jeans For $425
BOSTON (CBS) - The more things change, the more they stay the same.
That's what I thought Tuesday when I heard about the latest eyebrow-raising wrinkle in men's fashion, if you can call it that.
A pair of pre-muddied blue jeans, now available at Nordstrom. For $425!
No, we are not making this up.
While you try to process that, a little historical context.
Back in the 1950s, blue jeans morphed from unremarkable work pants into a cultural symbol, identified with rebellious youth icons like James Dean and Marlon Brando. Designer jeans became popular later on, but the lowly blue jean remained an emblem of down-to-earth grittiness.
But something got lost along the way. It was one thing for Hollywood and the counter-culture of the 1960s to glorify the blue jean as a working-class symbol. The characters Dean and Brando played were not high-rollers, nor were the hippies of the sixties.
But you've got to be flush to afford the eye-popping $425 price tag for these babies.
The store claims they "embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty."
And that raises a question - why does someone who can afford a $425 pair of jeans feel the need to show they're willing to get "down and dirty"?
@chrisWBZ @KateMerrill if some rich dude wants to buy my muddy jeans (real work) I'm only charging $259.09
— Jon Olson (@JonOlson62) April 26, 2017
And exactly who is supposed to be impressed or fooled when you show up with these fake mud-splattered jeans on?
After all, you could just buy a $40 pair of jeans and go roll around in the mud with them.
And there's plenty of mud available.