Riders Don't Recognize 'Undercover' Rob Gronkowski In New Ad

BOSTON (CBS) -- First it was Big Papi – now Gronk has gone undercover as a Lyft driver.

Patriots star tight end Rob Gronkowski is the latest to appear in an ad for the ride hailing company. He picks up unsuspecting fares and gives them the surprise of a lifetime. . . but not before pretending to be an astrophysicist.

Related: David Ortiz Poses As Undercover Lyft Driver

"I research all the time, too," a high-pitched Gronk says. "I love space, I love researching about space."

He also weighs in on Tom Brady's looks.

"He looks like he's like 20," Gronk says. "He probably puts this lotion on all the time after he showers. . . I've always had a man crush on him."

Gronk, who is 6 feet, 6 inches tall and 256 pounds, somehow went unnoticed by all the riders until he reveals his identity.

As for the last scene in the video. . . you'll just have to see - or smell - it for yourself.

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