Gerber Looking For 2022 'Spokesbaby' With $25,000 Prize

BOSTON (CBS) -- Gerber is the market for its next "spokesbaby," and the only qualification is being irresistibly cute.

Any child under the age of 4 is eligible, and April 14th is the deadline. Gerber said it's looking for "a playful smile that can light up the room."

The winner gets $25,000 and Gerber will be matching that with a donation to the March Of Dimes.

So far there are more than 1,400 entries from Massachusetts.

Click here to fill out an application.