Adidas Apologizes For 'You Survived The Boston Marathon!' Email
BOSTON (CBS) – A poorly worded email has many people on social media cringing.
Several Twitter users on Tuesday posted an email they received from Adidas Running that invited them to share their Boston Marathon experience and shop for gear.
The problem was the subject line, which reads "Congrats, you survived the Boston Marathon!"
Hey @adidas, I don't think this is the best subject line for an email...... pic.twitter.com/aByzQDS1Bf
— kyle (@kgeich) April 18, 2017
Three people were killed and many more were injured when bombs exploded near the marathon finish line on Boylston Street in 2013.
As expected, social media is calling out the unfortunate wording.
Someone in the marketing department at @Adidas is going to get fired hard for the subject of this email. pic.twitter.com/JqXoZnZQla
— Ross Bolen (Casual User) (@WRBolen) April 18, 2017
@adidasrunning I know this has good intentions but could really be taken the wrong way.@adidasoriginals @adidas pic.twitter.com/FNWQahC2lm
— Wyatt (@WyattGFerrell) April 18, 2017
Dear @adidas, I love you, but you need to talk to whoever is doing your email marketing... #BostonMarathon #toosoon @adidasrunning pic.twitter.com/Ow64UqMj9o
— Jason Lonsdale (@jasonlonsdale) April 18, 2017
On another note though, @adidas pretty poor taste with the word choice in the email. "Congrats, you survived the Boston Marathon" yikes
— Michael DiPasquale (@ItsTheMikeD) April 18, 2017
In a tweet Tuesday afternoon, Adidas said it was "incredibly sorry" for the "insensitive" email.
— adidas (@adidasUS) April 18, 2017