Ben & Jerry's Debut Ice Cream Flavor Backing Criminal Justice Reform
WASHINGTON (AP) — Ice cream maker Ben & Jerry's has unveiled a new flavor to highlight what it calls structural racism and a broken criminal justice system.
Justice ReMix'd is described as cinnamon and chocolate ice cream with gobs of cinnamon bun dough and spicy fudge brownies. A portion of proceeds supports Advancement Project National Office, a multi-racial civil rights group and its fight for justice for all, despite race or wealth.
NEW FLAVOR ALERT! ???? Introducing Justice ReMix'd, a new Limited Batch flavor! We've partnered with @adv_project to churn up a flavor to support criminal justice reform and an end to structural racism in our broken criminal legal system. Find it near you: https://t.co/HWkZOdRYVt pic.twitter.com/JrybfmeY40
— Ben & Jerry's (@benandjerrys) September 3, 2019
The company says it has been working with Advanced Project in St. Louis to close The Workhouse jail and in Miami to slow what the two groups call "the school-to-prison pipeline."
Ben Cohen and Jerry Greenfield, the co-founders of the Vermont-based ice cream maker, made the announcement Tuesday in Washington.
(© Copyright 2019 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)