Wayfair opening new Lynnfield store to showcase furniture brand

Wayfair opening physical store in Lynnfield Tuesday

LYNNFIELD - Wayfair is opening a new physical store on the North Shore Tuesday, and this one is the first to showcase the Boston-based company's AllModern furniture brand.

The goal for the location at MarketStreet Lynnfield is to let customers touch and see products in-person before buying them. Design-service specialists will also be on-hand. 

"The AllModern store will offer a truly unique shopping experience - blending hightouch service with tech-first convenience and inspiration," the company said.   

Wayfair opened its first brick-and-mortar store in Massachusetts at the Natick Mall in 2019.

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