Uber Announces Partnership With AMBER Alert Program

BALTIMORE (WJZ)—Uber, the popular service that connects riders to drivers through their app, is expanding its service today in a new partnership with the National Center for Missing & Exploited Children (NCMEC).

Starting Wednesday, Uber driver-partners in over 180 cities will begin receiving time-sensitive and critical AMBER Alerts specific to their region.

Officials say when an alert is issued driver-partners will immediately receive geographically targeted information that may help to locate and recover a missing child.

"The AMBER Alert program's success is built on the ability to reach the right people at the right time with these potentially life-saving messages," said Robert Hoever, Director of Special Programs, NCMEC. "Uber's presence in communities all across the country will be an incredible asset and we are proud to team up with Uber to increase the reach of the AMBER Alert program and help bring more missing children home safely."