Ravens' Lamar Jackson, NASCAR legend Dale Earnhardt Jr. resolve battle for No. 8
Dale Earnhardt Jr.'s trademark dispute with Ravens quarterback Lamar Jackson didn't take long to hit a red light.
Two days after Jackson filed an opposition claim with the U.S. Patent and Trademark Office over the NASCAR legend's attempt to trademark a No. 8 for merchandising, Earnhardt announced Friday on social media that his JR Motorsports team had secured the rights to use one stylized No. 8 — a bold, slanted logo that Earnhardt made famous — and would move away from the team's original No. 8.
— Dale Earnhardt Jr. (@DaleJr) April 4, 2025
An Earnhardt company, DEJ Holdings, applied to trademark two stylized No. 8s last year. Jackson, who holds the trademark to "Era 8 By Lamar Jackson," challenged the simpler version that JR Motorsports had used.
This story by Jonas Shaffer continues. Read the rest at The Baltimore Banner: Ravens' Lamar Jackson, NASCAR legend Dale Earnhardt Jr. resolve battle for No.8