NFL To End Pink October, Teams Will Now Choose Cancer Charity
BALTIMORE (WJZ) -- Reports revealed that the NFL will be discontinuing its Breast Cancer Awareness initiative after next season.
For the last eight years, games in the month of October featured players wearing pink in honor of Breast Cancer Awareness. In the future, the league will allow teams to choose their own causes to support. The NFL will begin "A Crucial Catch" campaign similar to the "My Cause, My Cleats" campaign that debuted this year, in which players wore customized cleats to share a message for one game.
Teams will have a say in the cause they'll champion for about 18 percent of their schedule.
Teams can also support more than one cancer cause per season, and they can change their choice(s) from one season to the next.
Anna Isaacson, the NFL's VP of social responsibility, said, "We have seen a lot of success in having focused, strategic campaigns. Focusing on one cause, fundraising for it, bringing it to life, choosing a message, spreading word among our fans. We are committed to that."