On one side of the red carpet into the theater, there were cameras.
On the other side, 12 Virgin Atlantic flight attendants in spiffy uniforms, plus a Miramax honcho.
Inside, before the screening, there was free popcorn.
Afterwards, four blocks away by chartered bus, there was a party to introduce "Upper Class" cabin service and sleeper seats, with In-flight Beauty Therapists providing back, head and shoulder massages.
The movie in between? The movie, digitally restored from 1964, was A Hard Day's Night, when Richard Lester got to play with Beatles.
And me? Among so many Lovely Rita Meter Maids, I felt like Rocky Raccoon.
It is a comeback for the Fab Four, who never really went away. They are to be found between covers, in a new coffee-table folklore anthology as sumptuous as the Tibetan Book of the Dead.
They were also to be found one Sunday night in early December in a birth-of-the-Beatles docudrama called In His Life: The John Lennon Story, the third TV movie about the band this year, in which Phillip McQuillan is a passable John, Daniel McGowan looks so much like young Paul he must have been cloned, and Blair Brown is the worried aunt who'd rather they drove a bus than wow the girls.
And finally, A Hard Day's Night in glorious black-and-white, a 94-minute music video, a great and joyful noise, in which John, Paul, George and Ringo decided to do it in the road.
Let it be.
Work it out.
Fix a hole.
And never mind that none of this pertains to upper class cabin service, in-flight beauty therapists, jet-propelled sneakers, or anything else the buck-grubbing piglets use these wonderful songs to sell.
I'm not saying the Beatles were the greatest chapter in the history of music -- at least, not on those days when Bach knocked out another cantataBut we were young, and they still are.