Not long ago on New York's Long Island, a group of plastic surgery patients were strutting their enhanced stuff like runway models.
They've been nipped, tucked and liposucked, and they don't care who knows it.
"I've had a mini-tuck, liposuction and endomology," says Rosalyn Kofman.
A crowd of prospective patients has come to see Kofman and the other models, all of whom had their work done by one Long Island doctor who's sponsoring what some surgeons have started to use as a marketing tool - a surgery show.
"I think society has changed over time, and I've adapted with it," says plastic surgeon Dr. Stephen Greenberg.
It was sort of a society crowd at the surgery show; People came to eat, drink and see how to hide it all.
Some were looking for liposuction, while others were looking for breast augmentation.
It's become cocktail conversation in more ways than one.
Once a closely held secret, plastic surgery is becoming a new kind of status symbol.
If more people are bragging about their surgery it may be because more people are having surgery. Roughly 20 percent of all Americans are considering it. The latest figures show almost 7 million procedures are performed in a year. And even some plastic surgeons say too many people are expecting the impossible: instant perfection.
"People's expectations have risen so high that they believe I have a magic wand, and I don't," says cosmetic surgeon Dr. Darrick Antell.
But it sounds like magic to some of the models in Long Island who are wearing smaller waists and bigger busts like badges of honor.