Larry Kramer serves as an advisor to CBS Interactive.
Kramer previously served as president of CBS Digital Media, the newly created division within CBS, overseeing all developing new media operations for CBS, including CBS.com, CBS SportsLine.com, CBSNews.com and UPN.com, as well as a new sales operation that will serve them. He reports directly to Leslie Moonves, Co-President and Co-Chief Operating Officer, Viacom, and Chairman, CBS.
Prior to joining CBS, Kramer founded MarketWatch, Inc. (formerly CBS MarketWatch). He first proposed the creation of the joint venture between Data Broadcasting Corp. and CBS and launched the company in October 1997. He joined Data Broadcasting Corp. in 1994, following its acquisition of DataSport, to run a sports and news division. There Kramer created DBC News, the predecessor company to MarketWatch, Inc., and served as vice president of news, sports and marketing for DBC.
As founder, president and executive editor of DataSport Inc. from 1991 to 1994, he created SporTrax, a hand-held sports information monitor, which was launched under a marketing agreement with The Sporting News.
Prior to founding DataSport, Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for the Washington Post. In 1980, the Post promoted him to executive editor of the Trenton (N.J.) Times. In 1982, he returned to the Post to serve first as assistant to Executive Editor Benjamin C. Bradlee and later as assistant managing editor and metro editor. In 1986, he returned to the San Francisco Examiner as executive editor. In 1991, he left the Examiner to start DataSport.
Kramer was also guest lecturer at the Harvard Business School for 10 years.
He is a graduate of Harvard University (master of business administration) and Syracuse University (bachelor of science, journalism and political science).
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