Larry Kramer was named President, CBS Digital Media, in March 2005. This newly created division within CBS oversees all developing new media operations for CBS, including CBS.com, CBS SportsLine.com, CBSNews.com and UPN.com, among others, as well as a new sales operation that will serve them. He reports directly to Leslie Moonves, Co-President/Co-Chief Operating Officer, Viacom, and Chairman, CBS.
Prior to joining CBS, Kramer founded MarketWatch, Inc (formerly CBS MarketWatch). He first proposed the creation of the joint venture between Data Broadcasting Corp. and CBS and launched the company in Oct. 1997. He joined Data Broadcasting Corp. in 1994 following its acquisition of DataSport to run a Sports and News Division. There Kramer created DBC News, the predecessor company to MarketWatch, Inc. and served as Vice President of News, Sports, & Marketing for DBC.
As founder, President & Executive Editor of DataSport Inc. from 1991-1994, he created SporTrax, a hand-held sports information monitor, launched under a marketing agreement with The Sporting News.
Prior to founding DataSport, Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for The Washington Post. In 1980, the Post promoted him to Executive Editor of The Trenton (N.J.) Times. In 1982, he returned to the post to serve first as assistant to Executive Editor Benjamin C. Bradlee and later as Assistant Managing Editor and Metro Editor. In 1986, he returned to the San Francisco Examiner as Executive Editor. In 1991, he left the Examiner to start DataSport.
Kramer was also guest lecturer at the Harvard Business School for 10 years.
He is a graduate of Harvard (M.B.A.) and Syracuse University (B.S., journalism and political science).
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