Facebook IPO: In defense of Morgan Stanley

People walk by Morgan Stanley headquarters in New York's Times Square, Monday, May 21, 2012. AP Photo/Richard Drew

(MoneyWatch) COMMENTARY With Facebook (FB) stock trading far below the $38 initial public offering price and headlines claiming that lead underwriter Morgan Stanley (MS) mishandled the IPO, the sharks are circling, as attorneys representing investors ready multiple lawsuits.

Apparently, someone must pay for the losses, and it must have been the investment bank's fault.  If you're asking why, this video says Morgan Stanley should have disclosed more:

Though I'm not usually a defender of Wall Street, I feel compelled to chime in this time. Morgan Stanley's job was to sell the Facebook story, while detailing all of the risks. Facebook's initial registration filing to go public was 179 pages, which I bet few read. Had they read them, however, they would have seen the following risks on page 11 of the prospectus:

  • Users increasingly engage with competing products
  • We fail to introduce new and improved products or if we introduce new products or services that are not favorably received
  • We are unable to successfully balance our efforts to provide a compelling user experience with the decisions we make with respect to the frequency, prominence, and size of ads and other commercial content that we display
  • We are unable to continue to develop products for mobile devices that users find engaging, that work with a variety of mobile operating systems and networks, and that achieve a high level of market acceptance
  • There are changes in user sentiment about the quality or usefulness of our products or concerns related to privacy and sharing, safety, security, or other factors
  • We are unable to manage and prioritize information to ensure users are presented with content that is interesting, useful, and relevant to them
  • there are adverse changes in our products that are mandated by legislation, regulatory authorities, or litigation, including settlements or consent decrees
  • Technical or other problems prevent us from delivering our products in a rapid and reliable manner or otherwise affect the user experience

Morgan Stanley had an obligation to get the best price they could for their client. They met that obligation and did a very good job, with Facebook coming out better than the friends of the investment banks that had clamored to get in on one of the hottest IPOs ever.

Complete coverage: Facebook IPO
Zuckerberg 2; Wall Street 0Why Facebook's IPO was a successWhen your 401(k) will own Facebook

What's really going on

In my opinion, there are two things going on here.  A lot of people with a lot of money lost money on this offering.  Combine that with America being a country of lawyers, and we've got the making of some really big lawsuits.

I can tell you that the Facebook disclosure was detailed and that it went to very sophisticated investors. Contrast that with the sorry disclosure that goes out to unsophisticated consumers on annuities, private REITs, and other mind-numbingly complex investments, and Morgan Stanley looks like a saint. The difference is that those who lost money on Facebook have enough money to sue and have the political clout to get noticed.

  • Allan Roth On Twitter»

    Allan S. Roth is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to over $50 million. The author of How a Second Grader Beats Wall Street, Roth teaches investments and behavioral finance at the University of Denver and is a frequent speaker. He is required by law to note that his columns are not meant as specific investment advice, since any advice of that sort would need to take into account such things as each reader's willingness and need to take risk. His columns will specifically avoid the foolishness of predicting the next hot stock or what the stock market will do next month.

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