BeeTV has raised $8 million in a second round to try to popularize a technology that tracks what kind of TV programming people like and then recommends, a la Amazon (NSDQ: AMZN) with books, other similar programming to them, TechCrunch reported. Italian VC firm Innogest funded the entire round. The company's software uses an algorithm to track a person's TV viewing habits, and then delivers curated TV programming on the person's TV, mobile phone or PC that best matches his/her viewing preferences. Gavin Potter, who oversaw IBM's Center for Business Optimization in Europe, is leading the project.
By Rory Maher