An Important Message: Get People Connected

Last Updated Mar 17, 2008 5:00 PM EDT

For those of us who write about business, every once in a while, a book or an article comes along that seems so simple on some levels yet communicates great wisdom. "The Connection Culture: A New
Source of Competitive Advantage" is one such work. Here's a link to the download. The author is Michael Lee Stallard.

He describes his wife's battle against cancer at Sloan Kettering Memorial Institute in New York, but the broader point he makes (and one that is often overlooked) is that people need to feel a sense of personal connection to what they're doing in their jobs. Duh! you might say. But how many CEOs really understand this?

"I believe American's and American business suffers from a lack of
connection," the author says. "It's made us ADD-like and it harms our physical and
mental health. "

Check it out and tell me what you think.