Snuggie Infomercial Retooled for Weezer CD Launch. It's Not a Joke.

Last Updated Nov 6, 2009 11:43 AM EST

Rock band Weezer and the makers of the Snuggie sleeved blanket have retooled the infamous infomercial -- in which people feel "trapped" under ordinary blankets -- to sell a Weezer-branded Snuggie (video below). Band members now appear in the Snuggie ad, snuggling under their hideous blankets on some of middle-America's most overstuffed sofas, just like in the original TV masterpiece.

If you buy a Weezer Snuggie, you'll get a copy of Weezer's new album, Raditude, out Nov. 3, free. Alternatively, if you buy the album from Weezer's web site for $30 you'll get a plain blue Snuggie free. The Safari print number is avalable for $50.

Weezer has been planning the "Wuggie" since May, according to Rolling Stone. Singer Rivers Cuomo said:
"A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie."
Hat-tip to Adfreak.


Market Data

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

Market News

Stock Watchlist

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App