Six percent of Internet users are Redditors, Pew survey reveals
About six percent of online users post on Reddit, according to a new survey by the Pew Research Center's Internet & American Life Project.
Reddit, the self-proclaimed "front page of the internet," is an online link-sharing community and message board that was created by Steve Huffman and Alexis Ohanian in October 2006. According to the site, Reddit had 37 billion page views, 400 million unique visitors and 30 million posts in 2012.
The site has drawn high-profile users -- who call themselves Redditors -- including President Barack Obama. He hosted an "Ask Me Anything" (AMA) session on Reddit in late August 2012.
Redditors remain a largely male population, with 15 percent of men between 18 and 29 posting on the forums compared to only 5 percent of women in the same age group. In addition, 8 percent of men between 30 and 49 frequent the site.
It is also more commonly accessed by people living in urban and suburban areas. Only 2 percent of Internet users living in rural areas say they use the site. Redditors are spread evenly throughout the income spectrum.
Proportionally, Hispanics make up the biggest user base, with 11 percent of the ethnic/racial group saying they use the site. In comparison, 5 percent of non-Hispanic whites and 4 percent of non-Hispanic blacks post on Reddit.
The survey was based on 2,252 telephone interviews with adults 18 and older conducted from April 17 to May 19.
