Separated at Birth? Ads for iPad and Failed '90s PDA Newton Draw From the Same Well

Last Updated May 14, 2010 4:50 PM EDT

If you think Apple (AAPL)'s latest TV commercial for the iPad seems familiar, you're right -- and you're showing your age. Thematically, it bears a strong resemblance to a 1990s ad that Apple created for its failed PDA, the Newton. Among the similarities:
  • Both ads start the same way: "What is iPad?"/"What is Newton?"
  • Both have gruff, bourbon-tinged voiceovers.
  • Both describe the products as "magic" or "magical"
Compare and contrast:

iPad: Newton: While we can't accuse Apple of plagiarism -- you can't steal from yourself -- the ads do remind us that there are no new ideas under the sun and some of the old ones still work just fine.

Related: Hat tip to The Daily Caller.




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